add bugets move online (continued)

The European Interactive Advertising Association reports that 70% of advertisers plan on increasing their internet advertising budget in 2009 (37% increasing a lot and 33% increasing a little). The anticipated increase in the internet add budget is estimated at 18% for 2009, 21% in 2010, and 15% in 2011.

According to the report, 46% of advertisers think that the budget comes from magazines, 37% think it comes from TV, and 32% think it comes from newspaper adds.